Today I wanna talk about a topic that I feel like maybe a lot of people are experiencing whether, they’re trying to become influencer or grow a business page on Instagram. For me, this is a very personal but very work related post and for every blogger out there, we all know the struggles. I don’t mean to sound all ‘first world problems’ but it’s all relative. So if you’re on instagram because you want to be an influencer and build yourself as a brand and a career or even if you’ve started a business and you’re trying to do all your social media marketing yourself. Read on.
From buying the right outfits that are on trend, to choosing from the right brands to work with and finally to embracing the emotional roller coaster that is social media. When I first started my blog I had NO CLUE what I was doing, and although the last 18 months have been a massive learning experience, I still (to a certain extent) don’t know what’s going on or what it is that I’m really doing. I still have problems figuring out my niche, my market and my brand in general. Not to mention I don’t know the first thing about algorithms.
Recently my instagram increased inactivity very quickly so that’s why I’m at a point where I have 6k+ followers. But the infamous algorithm has left my instagram account exhausted and plateauing. Not only has my following plateaued, but so has my engagement and I’m still trying to figure this all out. This sucks. But I feel it’s been a good thing as well , and here’s why:
1) It’s forced me to post real content from the heart and really think about what it is that I’m posting.
2) I’m still learning and adapting whilst trying to chase the dream of being a well known influencer. Learning about the algorithm and using it in a way that will benefit me rather than disregard me. I.e. Actually and genuinely socialising.
3) It’s taught me persistence and consistency. Anything ever worth having doesn’t come easy and sure as hell won’t come overnight. It’s taught me patience through adversity in a way.
4) I’ve learnt not to take things so personal. Okay, so 3 people unfollowed you. Big wool! It’s okay if your material or content isn’t for them. People change as they grow. So if my content doesn’t relate to someone that’s perfectly okay! Plus you’ll probably gain those followers back the next day. There are 7 billion people on the planet – don’t sweat it.
5) always have something that’s just as important as your main goal. – for me yes, I want to be a successful influencer. It’s my passion and hobby, I love writing and producing content and would love it to be a career. BUT, I always knew at the same time I wanted to be successful in the fashion industry in general. When I discovered blogging it was the perfect outlet for me as it quenched my entrepreneurial thirst but at the same time fulfilled my passions. It consumed me, honestly, but although it’s great to be focused on what you want, don’t make it the be all and end all. To this day although I want to be successful in my field, I also want my own brand one day and to be a business owner, I want to write articles in fashion mags, work in marketing or PR and maybe get that dream job in Dubai. So now when things seem like they’re not going to plan, I always remember I don’t just have one dream, I have a few which means I always have something to fall back on. It’s not the end of the world – take it easy.
So if you’re feeling low about instagram, social media, your blog or even maybe your YouTube channel. My advice to you is don’t quit! I started finding it really difficult at around 5k followers on instagram, and felt like quitting but then I thought it wouldn’t hurt to try different things. I changed tiny things about my social media behaviour , these were: To be more social with bloggers on my level, to improve photo quality, to post less (I was posting 3-4 times a day! Now I keep it down to twice a day), and bring more meaningful content, quality over quantity. I also had to explore myself, what my theme was, what I like that other bloggers were doing, what appealed to me and what might appeal to my followers (not copying people! Being inspired by people) and finally improve my aesthetic slightly. After I did this, my following boomed to 6.1k. Have I been consistent in doing this? No. And that’s probably why I’m stagnant right now. But what I’m saying is, KEEP GOING AND BE YOU!